Tournaments create a massive spike in sponsorship interest, but how do you retain this interest beyond the competitions? Storytelling can increase your creative inventory and give your sponsors an authentic connection to the sport.
Spotlight: FC Barcelona’s “Best Built Goal” with Stanley Tools. Check out our guide for sponsors to see more examples.
Enterprise GenAI is deepening understanding for football coaches, and it’s rapidly filtering into media, creating new metrics like line-breaking passes and pressure (which you can see in the free Champions League download above) and new stories.
Spotlight: Learn about our AI collection techniques.
Major clubs, like Manchester City, Frankfurt and Liverpool FC, have found diving into a player’s statlines from different games or seasons can give them a great way to get genuine engagement and new insights from players. Fans get a deeper understanding about a player’s objectives and off-the-ball influence the next time they watch a game.
Even YouTube influencers have picked up on the trend, using their Opta stats to self-analyse after the recent Sidemen charity match, watched by 18m fans. Our Opta researchers can help you find new ways to tell old stories, or new stories, for the upcoming tournaments and beyond.
Spotlight: Players posted shoulder content on their own channels using Opta stats to analyse their own performances.
