We can Authentically Connect you to Sports Audiences Internationally
For decades Opta Data has helped rights holders, clubs, sponsors and marketing agencies engage sports audiences and deepen connections to the beautiful game. We understand what makes fans tick and have data for any kind of activation you could imagine.
Today’s sports fans are passionate, their understanding of the numbers behind their favourite players and team’s performance is high and is something they actively seek. The emergence of this new fan presents an exciting opportunity for brands to authentically entertain these audiences.
Featuring brands like FC Barcelona, Mastercard, Asahi, TikTok and more.
Find out how some of the world’s biggest brands use Opta data to authentically connect with sports fans and find magic in the detail of sport.
Opta’s brand is recognised and trusted across the globe. It is known as independent, consistent and accurate by coaches, players, journalists, broadcasters, brands and sports apps – and most importantly, by fans, in every corner of the earth.
As well as helping the best in sport create magic, we also create our own. Our global social media accounts are followed by millions of sports fans and the analysis and research we publish on the Opta Analyst, our own fan-facing site, is regularly cited across global sports media and broadcasters.
Get inspiration for your 2026 World Cup activations. Here’s 30 examples of how Opta and OptaAI powered magical fan experiences at the Euros and Copa América 2024.
Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.
