In the white-knuckle, always-on world of digital sports publishing, content is king, context is queen, and consistency is the prince and princess. In this fiercely competitive environment, there is relentless pressure to produce fresh, distinctive material that fans find both interesting and useful.
The Analyst is known for its deep-dives and statistical analysis of soccer and was for something that could elevate its coverage, delivering additional value to fans and allowing it to stand out in a hotly-contested market.
Fortunately, it didn’t have to look too far given it’s owned by Stats Perform, whose OptaAI Studio is now integrated into The Analyst’s core operations.
